Local SEO
A local business page is judged on a different set of signals from an article. Search engines need to work out who you are, where you are, when you are open and how to reach you — and they need it in a form a machine can parse, not just a phone number in an image in the footer.
No signup required to start — 10 audits a day without an account.
Each one is a check that runs, described by the engine itself. If a check changes, this page changes with it.
Presence of JSON-LD or microdata LocalBusiness schema (or subtype like Restaurant, Store). Organization schema alone is a warn.
Business name visible in title or header AND in schema name property. Schema only is a warn.
Postal address in schema address property AND visible on page. One or the other is a warn.
Phone in schema telephone property AND as a clickable tel: link. One or the other is a warn.
Optional location parameter (city/region) appears in the title tag. Generic geo words are a warn. Not measurable if location omitted.
Optional location parameter appears in the H1 heading. Lower headings only is a warn. Not measurable if location omitted.
Schema geo property with valid latitude and longitude. Malformed coordinates are a warn.
openingHours or openingHoursSpecification in schema. Hours in visible text only is a warn.
Link to Google Maps or other mapping service, or embedded map. Address without map link is a warn.
sameAs property or visible links to social/review platforms (Facebook, Instagram, Yelp, etc.). Weak social only is a warn.
SEOAST reads the name, address and phone number your page actually publishes and checks they are present and machine-readable. It does not crawl directories to compare listings — that is a different product with a different data source, and this report will not pretend otherwise.
A page is not penalised for lacking a schema type it has no business declaring. What is scored is whether what you did declare parses, carries the properties its type requires, and matches what a reader can see on the page.
Page-level signals only. No directory crawl, no review data, no Google Business Profile access.
No. This audits the page you give it. Google Business Profile, review monitoring and directory citations are separate systems with separate data sources.
It runs a different set of checks aimed at local signals. Most local businesses want both: the on-page audit for whether the page can rank at all, this one for whether it reads as a business in a place.
Run a technical SEO audit on any URL. SEOAST checks HTTP status, redirects, HTTPS, robots.txt, the robots meta tag, X-Robots-Tag, canonicals and your XML sitemap, then ranks what to fix first.
Check whether your page can be crawled, parsed and understood without JavaScript. SEOAST measures the foundational signals — crawl access, server-rendered content, structured data, heading structure and llms.txt — that machine readers depend on.
No signup required to start.